What it is: A purple shampoo that gently cleanses and neutralizes brassy tones while also hydrating, reducing frizz, and moisturizing.Hair Type: Fine, Medium, and ThickHair Texture: Straight, Wavy, and Curly Hair Concerns:- Color Safe - Dryness - FrizzKey Benefits: - Neutralizes brassy tones- Reduces frizz- Hydrates and softensHighlighted Ingredients:- Polyquaternium-113: Helps preserve tone.- Lauryl/Myristyl Polyricinoleate/Glycerin: Help provide moisture to hair.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.What Else You Need to Know: This is a purple shampoo that gently cleanses and neutralizes brassy tones. It also hydrates, reduces frizz, and moisturizes. This shampoo is also color safe for all blonde tones.