You’re a shoe-in for incredible style and comfort when you slip on Birkenstock®. (P.S. it’s our favorite step when putting together an OOTD)! You’re a shoe-in for incredible style and comfort when you slip on Birkenstock®. (P.S. it’s our favorite step when putting together an OOTD)! This iconic German brand has become a wardrobe staple, thanks to an incomparable fit, laidback comfort, and a commitment to sustainable sourcing. Throughout the brand's many innovations, attention to craft has always stayed true: Each footbed is designed to adapt to the wearer's unique step, providing support no other shoe can.