What it is: A long-wearing, water- and smudge-resistant pomade brow pencil with a two-in-one custom tip for a dimensional application. Highlighted Ingredients: - Coconut Moisturizer: Nourishes brows, creating a soft, smooth appearance. - Botanical Clay Complex: Keeps pigments in place for comfortable, all-day wear. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: Boy Brow Arch delivers the benefits of a traditional poured pomade (soft and creamy texture, impactful color, and all-day wear) with the ease and precision of a mechanical pencil. It glides on smoothly, with no tugging or skipping, for extra precision, effortless fill, and endless expression. This water- and smudge-resistant formula is available in an array of true-to-hair shades to give you a lasting, natural brow look. Clinical Results: In a 2-week, third-party consumer study with 34 people (ages 28 to 50): - 100% agreed their brows looked natural and had more realistic dimension - 97% agreed it enhanced brow shape and color - 94% agreed it was impactful with just one stroke