What it is: A purple mask that brightens, hydrates, and softens while toning blonde and gray hair.Hair Texture: Straight, Wavy, and CurlyHair Type: Fine, Medium, and ThickHair Concerns:- Brassiness- Dryness- FrizzKey Benefits: - Hydrates and brightens blonde hair- Enhances cool tones- Neutralizes brassy huesHighlighted Ingredients:- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.- Acai Extract: Is high in hair-nourishing antioxidants.Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.What Else You Need to Know: This mask reduces brassiness in gray and color-treated or natural blonde hair. Follow it up with a few pumps of Ghost Weightless Hair Oil (sold separately), after rinsing, to seal in moisture and prep for styling.Fragrance Description: This product has a grapefruit-oatmeal scent.