What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair.Hair Texture: Straight, Wavy, and CurlyHair Type: Fine, Medium, and ThickHair Concerns:- BrassinessKey Benefits: - Cleanses and brightens blonde hair- Enhances cool tones- Neutralizes brassy huesHighlighted Ingredients:- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.- Acai Extract: Is high in hair-nourishing antioxidants.Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to ends. This will ensure consistent coverage and even results.Fragrance Description: This product has a grapefruit-oatmeal scent.