Perfect for trips to the beach or afternoon poolside lounging, this charmingly designed umbrella creates a shady respite that shields you from UV rays. Perfect for trips to the beach or afternoon poolside lounging, this charmingly designed umbrella creates a shady respite that shields you from UV rays. Founded by two Australian friends inspired by a classic Californian aesthetic, Business & Pleasure Co. creates luxury beach and lifestyle goods using eco-minded materials and nostalgic, summery design