What it is: A shampoo that meets all your blonde, silver, and gray needs by toning brassy hues, strengthening, hydrating, and delivering 86 percent more repair.Hair Type: Fine, Medium, and ThickHair Texture: Straight, Wavy, Curly, and CoilyHair Concerns: - Dryness- Damage/Split Ends/Breakage- BrassinessKey Benefits: - Tones Brassiness- Gently Cleanses- Repairs and Strengthens Highlighted Ingredients:- Bond Cure Technology: Targets the hair bonds most prone to breakage.- Vegan Proteins: Provide keratin-like benefits.- Ultra-Violet Pigments: Counteract yellow and brassy tones. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Achieve your brightest and healthiest blonde while you wash. This shampoo strengthens, repairs, and hydrates dry, damaged strands while toning yellow, brassy hues with Bond Cure Technology, quinoa protein, plant butters, and ultra-violet pigments.Clinical Results: In a clinical test, when used as a system, after 1 use: - Hair was 86% more repaired- Hair had 55% less breakageClean & Planet AwareOur ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.