What it is: An ultra-violet shampoo that tones brassy hues and is clinically shown to strengthen and hydrate for hair that’s soft, bright, and more manageable.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Damage, Split Ends, and Breakage- BrassinessKey Benefits: - Tones brassiness- Strengthens and prevents future breakage- Gently cleansesHighlighted Ingredients:- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.- Vegan Proteins: Derived from quinoa; provide keratin-like benefits. - Ultra-Violet Pigments: Counteract yellow and brassy tones. Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Wash your way to your best and brightest blond. Infused with bond-fortifying technology, quinoa protein, plant butters, and ultra-violet pigments, this shampoo strengthens and hydrates dry, damaged strands while toning yellow, brassy hues. Fragrance Description: An intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.Clinical Results: In a clinical test, when used as a system, after 1 use:- Hair was 2.2 times stronger - Hair had 55% less breakageIn a clinical test, when shampoo and conditioner are used as a system, results show:- The product is safe for color-treated hairClean + Planet Positive at SephoraWhen you see our Clean + Planet Positive seal, this brand's products are formulated without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab. On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.