What it is: A hydrating, matte lipstick that visibly smooths, plumps, and blurs lips for 16-hour comfortable wear and velvety, high-impact color in a single swipe. Formulation Type: Lipstick Benefits: Hydrating and Long-wearing Highlighted Ingredients: - Hyaluronic Acid: Plumps, hydrates, and reduces the appearance of fine lines. - Vitamin E: Protects lips and soothes. - Grape Seed Oil: Promotes moisture retention and leave lips feeling silky. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. What Else You Need to Know: This lipstick provides 16-hours of hydrating, comfortable wear and delivers high-impact, full-coverage color that stays true without the need for touch-ups. This transfer-proof formula visibly smooths, plumps, and blurs lip lines leaving lips hydrated, vibrant, and sculpted. Clinical Results: In a US consumer study of 24 subjects: - 94% said that the lipstick delivers a smooth application and gives a decadent matte finish - 88% said that the lipstick has saturated color, does not drag, is lightweight on lips and has a buttery feel - 88% said that the lipstick has a non-dragging, buttery feel