About the Book Learn to communicate confidently and effectively as a leader with this essential manual based on lessons from top CEOs. Book Synopsis Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills. Online supporting resources for this book include a supplement article from the author. Review Quotes A helpful book for senior managers faced with putting across their own and their companies messages.-- Andrew May FIC CMC FCMI (CMI Management Book of the Year judge) Among the most thoughtful and thought-provoking books.-- Delroy Beverley FCMI (CMI Management Book of the Year judge) Do you want to be a transformational leader? Then this is the book for you. 5 stars ***** and a must for all leaders - new and old.--Gary Metcalfe FCMI, FIC CMI Book Club Im always sceptical of the latest management book to hit the shelves. But this is an exception. It is a rich source of information and insight for anyone leading teams and wanting to make a difference.--Paul Mylrea professional communicator and former President, CIPR Inspiring leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? The book is an essential manual for any aspiring leader, answering these key practical questions.-- CMI Book Club The compelling combination of Kevin Murrays unique storytelling and groundbreaking model of leadership communication make this a must read for every leader who wants to raise their game.--Sir Eric Peacock Non-Executive Director, UK Trade and Investment This is an insightful and essential handbook for leaders - it is packed with insight and useful tips for effective communication.--Sahar Hashemi OBE co-founder, Coffee Republic About the Author Kevin Murray specializes in strategic communications, reputation management and leadership communications coaching. He has almost 40 years experience in communications, including appointments as Director of Communications of British Airways and Director of Corporate Affairs at the UK Atomic Energy Authority. He is currently Chairman of The Good Relations Group. He is also author of The Language of Leaders , shortlisted for the CMI Management Book of the Year Award 2013.