To keep platinum and gray locks looking their best, only purple will do! Our violet-scented Daddy-O was made for those with gray or blonde hair who want brighter, healthier looking locks without dull, brassy tones. An infusion of fresh citrus juices and seaweed gives hair softness and shine, while a blend of violet leaf absolute, rose absolute and bergamot oil creates a scent that stays on your hair throughout the day.