The Damson Madder Lana Embroidered Peplum Top features a V-neckline, scallop trim, and button front. The Damson Madder Lana Embroidered Peplum Top features a V-neckline, scallop trim, and button front. Damson Madder was born out of a desire to make exciting designs, responsibly. From their North London studio, they craft playful, ultra-feminine designs meant to be worn again, and again (and again!). Think maximal style, minimal impact.