The Penelope is a midi dress featuring a corset-style bodice with waist-seam details and bows that gather into a fuller skirt. The Penelope is a midi dress featuring a corset-style bodice with waist-seam details and bows that gather into a fuller skirt. Damson Madder was born out of a desire to make exciting designs, responsibly. From their North London studio, they craft playful, ultra-feminine designs meant to be worn again, and again (and again!). Think maximal style, minimal impact.