Soft and airy, the Tula Wide-Strap Smock Cami has a relaxed silhouette, with a ruffled neckline, contrast tie detail, and delicate ruffle hem. Soft and airy, the Tula Wide-Strap Smock Cami has a relaxed silhouette, with a ruffled neckline, contrast tie detail, and delicate ruffle hem. Damson Madder was born out of a desire to make exciting designs, responsibly. From their North London studio, they craft playful, ultra-feminine designs meant to be worn again, and again (and again!). Think maximal style, minimal impact.