Iconic Diesel bag in a silhouette inspired by gaming controllers. Structured silhouette with a zip top and lined interior. Complete with a long shoulder strap and a Diesel logo at the front. Founded by Renzo Rosso in 1978, Diesel is built on three pillars: passion, individuality, and self expression. Today, Diesel is a global leader in denim washes, treatments, fabrics and fit. But they're more than just a luxury denim brand: they bring innovation and artistry into every piece, using their mantra "for successful living" to fuel every design.