The Dress The Population Heather strapless midi dress features a flattering sweetheart neckline and ruched detailing, offering a sleek, fitted silhouette that’s perfect for any special occasion. The Dress The Population Heather strapless midi dress features a flattering sweetheart neckline and ruched detailing, offering a sleek, fitted silhouette that’s perfect for any special occasion. Founded in Los Angeles in 2011, Dress the Population is known for its fresh take on evening styles. With the goal of making quality design accessible and affordable, the company offers fashion-forward pieces that make any occasion one to remember.