Tumbling blooms animate the gorgeously groovy Idalia Floral One-Shoulder Maxi Dress by Dress The Population, designed with an asymmetric neckline that's sure to inspire toasts. Tumbling blooms animate the gorgeously groovy Idalia Floral One-Shoulder Maxi Dress by Dress The Population, designed with an asymmetric neckline that's sure to inspire toasts. Founded in Los Angeles in 2011, Dress the Population is known for its fresh take on evening styles. With the goal of making quality design accessible and affordable, the company offers fashion-forward pieces that make any occasion one to remember.