Introducing: the best eyebrow gel for achieving the fluffy on trend soap brows with conditioning benefits. This extreme-hold brow gel instantly lifts, sculpts, and grooms every last brow hair into place with a clear, natural finish that looks good on all skin tones and brow colors. Apply with our Brow Lift Applicator for a seamless, mess-free application, long-lasting hold, and lifted, fluffy brows that stay put all day. How to do soap brows: Step 1: Slightly bend the spoolie of your Brow Lift Applicator, then dip into the Brow Lift gel. Step 2: Brush the spoolie through your brows directing hairs upwards and outwards for a fluffy, lifted look. Step 3: Use the spatula end of the Brow Lift Applicator to flatten the brow hair in the same direction for a laminated look that stays put. Step 4: Fill in sparse areas of your brows with your favorite e.l.f. cosmetics eyebrow makeup color. Why youll love it: Extreme, long-lasting hold lifts, tames, and sculpts brows for a feathered effect. Clear, universal finish. Easy, mess-free application Easy, mess-free application Conditioning formula nourishes brow hairs All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All e.l.f. Skin is also free from sulfates. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.