Wrap up your look: THIS is the *bow*ment, featuring a flouncy bow hem and a square neckline. Wrap up your look: THIS is the *bow*ment, featuring a flouncy bow hem and a square neckline. Founded by Katie Pratt in 2010, ELLIATT stands out for its high-glamour pieces with a playful twist. Exceptionally feminine, the Australian label is celebrated for its fusion of bold colors, wearable silhouettes, and luxe fabrications.