Meet The Emi Jay Flat Brush, where dual bristles work together to create a styling masterpiece. It effortlessly adapts to the needs of any hair type, making it the ultimate everyday essential for those seeking a flawless and elevated hair care experience. Meet The Emi Jay Flat Brush, where dual bristles work together to create a styling masterpiece. It effortlessly adapts to the needs of any hair type, making it the ultimate everyday essential for those seeking a flawless and elevated hair care experience. When hair accessories became Julianne Goldmark's go-to form of self-expression, she decided to make her own. She launched Emi Jay alongside her mother in 2009, and since then the brand's designs have been worn and supported by celebrities including Hailey Bieber, Emma Chamberlain, and Harry Styles - even landing on the Oprah's Favorite Things list several years in a row.