Made to adorn your tree and your hair, the Emi Jay Mini Hair Kit Ornament elevates your gift-giving this holiday season. Made to adorn your tree and your hair, the Emi Jay Mini Hair Kit Ornament elevates your gift-giving this holiday season. When hair accessories became Julianne Goldmark's go-to form of self-expression, she decided to make her own. She launched Emi Jay alongside her mother in 2009, and since then the brand's designs have been worn and supported by celebrities including Hailey Bieber, Emma Chamberlain, and Harry Styles - even landing on the Oprah's Favorite Things list several years in a row.