What it is: A liquid lipstick with a creamy, whipped texture that hugs lips and provides intense color in one precise swipe.Formulation Type: Lipstick Benefits: Long-wearingIngredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.What Else You Need to Know: Fall in love with a new kind of matte. This liquid lipstick provides high-impact color in head-turning hues for every skin tone. The plush, whipped formula delivers a smooth, lightweight texture for a velvet-matte finish. The unique formula is non-drying on lips—leaving them feeling plush and comfy. Plus, its doe-foe foot applicator makes precise application easy.