What it is: A clean, hydrating, satin cream plumping lipstick enriched with MAXI-LIP™ for clinically proven plumping benefits.Formulation Type: LipstickBenefits: Hydrating, PlumpingHighlighted Ingredients: - MAXI-LIP™: Improves lip condition, softness, comfort, and hydration.- Jojoba Oil: Hydrates.- Olive Oil: Hydrates and nourishes.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: This formula is 94 percent natural with saturated pigments and fortified with nourishing jojoba and olive oils for comfort, glide, creaminess, and hydration. Infused with MAXI-LIP™, lips are nourished and softened. Clinical Results:Based on an independent study on the specific ingredient complex, MAXI-LIP™, it’s clinically proven to: - Improve lip condition +100% - Improve lip softness and comfort +70% - Improve lip hydration +60%CLEAN at Sephora is our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing on effectiveness.