What it is: A lip luminizer and plumper that delivers a hint of tint and fuller-looking lips. Highlighted Ingredients: - Shea Butter- Vitamin EIngredient Callouts: Free of parabens and phthalates. It is also gluten-free and cruelty-free.What Else You Need to Know: Gloss Bomb Heat has an innovative Plump Job Complex that contains a blend of ingredients designed to gently plump lips for an undeniably fuller pout. The conditioning shea butter and vitamin E help lock in moisture for an intense wet-look shine finish. Clinical Results: In a consumer study of 30 volunteers:- 96% agreed it feels nourishing and provides a high-shine finish- 93% agreed it feels conditioning- 93% agreed it has a lush texture and makes lips look smoother