Get pushed up, fanned out, and gorgeously long, curled lashes without any smudging, clumping or flaking. This mascara is infused with lash care ingredient Widelash™, a biotin peptide that helps anchor the 1-2 lashes naturally lost per day for the appearance of healthier, stronger, and fuller looking lashes over time ― even after you’ve taken off your mascara. Get pushed up, fanned out, and gorgeously long, curled lashes without any smudging, clumping or flaking. This mascara is infused with lash care ingredient Widelash™, a biotin peptide that helps anchor the 1-2 lashes naturally lost per day for the appearance of healthier, stronger, and fuller looking lashes over time ― even after you’ve taken off your mascara. After experimenting with products and researching the latest beauty trends, founder Alicia Grande created the namesake brand to unleash the transformative power of beauty and self-care. The brand’s proven problem-solving brow, lash, and hair solutions are formulated with salon-quality ingredients to provide desired results and boost confidence.