The Helsi Athena Dress is an elegant maxi with 3D florals, a strapless neckline, and a hi-low hem. The Helsi Athena Dress is an elegant maxi with 3D florals, a strapless neckline, and a hi-low hem. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.