Athena is the favorite for a reason: It's all in the sheer details, 3D florals, and asymmetrical silhouette. Athena is the favorite for a reason: It's all in the sheer details, 3D florals, and asymmetrical silhouette. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.