Doting unmatched dimension brought to you by an abundance of floral appliques, the Helsi Blair Dress is an oh-so-memorable maxi. Its sheer sleeves and voluminous peekaboo skirt enchant, making it a standout at any event. Doting unmatched dimension brought to you by an abundance of floral appliques, the Helsi Blair Dress is an oh-so-memorable maxi. Its sheer sleeves and voluminous peekaboo skirt enchant, making it a standout at any event. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.