Romance is alive and well with the charming Florence Dress by Helsi, featuring a boned bodice, 3D floral appliques, scalloped details, and plenty of flare. Romance is alive and well with the charming Florence Dress by Helsi, featuring a boned bodice, 3D floral appliques, scalloped details, and plenty of flare. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.