The Helsi Frankie Dress features a corseted bodice with seamed detailing and a sheered panel, a strapless neckline, and a tiered ruffle skirt with sheer paneling. The Helsi Frankie Dress features a corseted bodice with seamed detailing and a sheered panel, a strapless neckline, and a tiered ruffle skirt with sheer paneling. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.