The Helsi Frida Rosette Strapless Mini Dress is THE toast of the occasion, captivating with its sleek, form-fitting silhouette and glittering floral motif. The Helsi Frida Rosette Strapless Mini Dress is THE toast of the occasion, captivating with its sleek, form-fitting silhouette and glittering floral motif. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.