Full of interest, the Helsi Liliana Strapless Floral Appliqué Stretch Sequin Midi Dress will dazzle guests with allover sequins and floral appliqué detailing. Full of interest, the Helsi Liliana Strapless Floral Appliqué Stretch Sequin Midi Dress will dazzle guests with allover sequins and floral appliqué detailing. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.