Moody velvet blooms adorn this sleek midi dress, complete with a minimalist funnel neck and dramatic slit. Moody velvet blooms adorn this sleek midi dress, complete with a minimalist funnel neck and dramatic slit. In 2010, New Yorker Daniel Saponaro launched Hutch, a contemporary womenswear brand recognized for garments that are equally easy and luxe. Emphasizing timeless sophistication over trend, the label's defined aesthetic showcases Saponaro's love of vibrant colors, conceptual prints, and feminine tailoring in every made-for-you piece.