Wrap up your look: THIS is the *bow*ment, featuring all-over bows, an off-the-shoulder puff sleeve, and a sheath silhouette. Wrap up your look: THIS is the *bow*ment, featuring all-over bows, an off-the-shoulder puff sleeve, and a sheath silhouette. In 2010, New Yorker Daniel Saponaro launched Hutch, a contemporary womenswear brand recognized for garments that are equally easy and luxe. Emphasizing timeless sophistication over trend, the label's defined aesthetic showcases Saponaro's love of vibrant colors, conceptual prints, and feminine tailoring in every made-for-you piece.