What it is: Featuring a brand-new formula, this full-coverage, gel-based, voluptuous lipstick defines and conditions the lips while providing maximum moisture. Lightweight, creamy texture melts into skin and keeps lips plump and hydrated over time. Formulation Type: LipstickBenefits: Hydrating, Long-wearingHighlighted Ingredients: - Aloe Vera: Contains antioxidants. - Papaya Fruit: Soothes. Ingredient Callouts: Free of parabens and mineral oil. It is also vegan and cruelty-free.What Else You Need to Know: This lipstick features a brand-new formula and defines and conditions the lips while providing maximum moisture. The lightweight, creamy texture melts into skin and keeps lips plump and hydrated over time.Research Results: In a consumer testing on 20 people over 3 days: - 90% agree lips feel instantly hydrated - 85% agree lips feel hydrated over time