Nicknamed "The Pink City," the vibrant Indian city of Jaipur is brimming with energy, color, and grandeur.Nicknamed "The Pink City," the vibrant Indian city of Jaipur is brimming with energy, color, and grandeur. Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple's experienced eye for visually rich stories and compelling narratives, and has expanded to cover over 1,700 titles.