Nothing plain about it, the Loulou Balconette Bra is an intricate underwire bra, constructed with detailed lace that is worth staring at. The cups mold to your body to enhance your natural shape with adjustable straps and a hook-and-eye closure. Nothing plain about it, the Loulou Balconette Bra is an intricate underwire bra, constructed with detailed lace that is worth staring at. The cups mold to your body to enhance your natural shape with adjustable straps and a hook-and-eye closure. Journelle creates lingerie for daily wear, believing everyone should feel empowered by effortless intimacy. Sapna Palep, MD, MBA, founded the brand to encourage women to curate a wardrobe of lingerie that fits their unique flair and strengths. From snug-fitted bras and underwear to silky slips and chemises, each piece is fit-tested, fashion-forward, and crafted by diverse designers.