Elevate their hair game with the perfect accessory—designed to hold styles in place effortlessly, all while preventing creases. Elevate their hair game with the perfect accessory—designed to hold styles in place effortlessly, all while preventing creases. After moving to Los Angeles to pursue her design aspirations, Cassandra Thurswell founded KITSCH at age 25 by working long hours, hand-cutting and tying her own ponytail holders, and filling over a hundred Tupperware containers with her handcrafted earrings and necklaces. Today, KITSCH has evolved into a global lifestyle brand and an accessory powerhouse that’s still driven by positivity and a feel-good purchase mentality.