Luxuriously soft and absorbent, KITSCH Towel Scrunchies keep your hair back after the shower while drying your hair. These scrunchies accommodate all hair lengths while providing comfort during your post-shower routine. Luxuriously soft and absorbent, KITSCH Towel Scrunchies keep your hair back after the shower while drying your hair. These scrunchies accommodate all hair lengths while providing comfort during your post-shower routine. After moving to Los Angeles to pursue her design aspirations, Cassandra Thurswell founded KITSCH at age 25 by working long hours, hand-cutting and tying her own ponytail holders, and filling over a hundred Tupperware containers with her handcrafted earrings and necklaces. Today, KITSCH has evolved into a global lifestyle brand and an accessory powerhouse that’s still driven by positivity and a feel-good purchase mentality.