Formulated with rice water to repair damaged hair follicles and prevent split ends, this strengthening shampoo bar helps to increase hair volume. Formulated with rice water to repair damaged hair follicles and prevent split ends, this strengthening shampoo bar helps to increase hair volume. After moving to Los Angeles to pursue her design aspirations, Cassandra Thurswell founded KITSCH at age 25 by working long hours, hand-cutting and tying her own ponytail holders, and filling over a hundred Tupperware containers with her handcrafted earrings and necklaces. Today, KITSCH has evolved into a global lifestyle brand and an accessory powerhouse that’s still driven by positivity and a feel-good purchase mentality.