Discover the allure of Lake Como, Italy's stunning vacation destination nestled in the Alps. Lake Como Idyll promises a magical Italian getaway full of romance, charm, and breathtaking landscapes. Discover the allure of Lake Como, Italy's stunning vacation destination nestled in the Alps. Lake Como Idyll promises a magical Italian getaway full of romance, charm, and breathtaking landscapes. Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple's experienced eye for visually rich stories and compelling narratives, and has expanded to cover over 1,700 titles.