What it is: An advanced lip plumper formula that dramatically hydrates, nourishes, and visibly volumizes lips intensely, immediately, and over time.Formulation Type: Lip PlumperBenefits: Hydrating and PlumpingIngredient Callouts: Free of parabens.What Else You Need to Know: This lip plumper has a tingling sensation that showcases the fast-acting max-plumping technology, which leaves lips feeling plumped and re-volumized immediately and over time. It is also formulated with ingredients that provide intense hydration and nourishment with a non-sticky, glossy finish.Clinical Results: In a consumer study of 106 women, after 1 week:- 98% said it leaves lips looking re-volumized - 97% said it leaves lips feeling softer and smoother over time - 96% said it leaves lips feeling plumped