What it is: A clear, universal lip maximizer serum that delivers up to 24 hours of hydration, a fast volume effect, and visibly plumper lips over time.Formulation Type: Lip Balm and Treatment, Lip Plumper Benefits: Hydrating and PlumpingHighlighted Ingredients: - Mallow Flower Extract: Contributes to lip hydration.- Hyaluronic Acid: Provides a visible plumping effect. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.What Else You Need to Know: Enriched with hyaluronic acid and mallow flower extract, this lip serum features a colorless emulsion formula that melts onto the lips. Designed to be worn day and night, it visibly plumps lips and hydrates them for up to 24 hours. Wear it with Dior Addict Lip Maximizer (sold separately) for increased hydrating action.Clinical Results: In an instrumental test on 10 subjects, participants noticed:- Up to 24 hours of intense hydration for nourished, visibly plump, and natural lips- A 74% increase in immediate hydration- 2.9 times more hydration when worn under Dior Addict Lip Maximizer (sold separately)