The Danes know that the most effective way to fight the cold starts with a classic ribbed beanie. The Danes know that the most effective way to fight the cold starts with a classic ribbed beanie. Mads Nørgaard – Copenhagen is a Danish fashion house founded in 1986 by designer and Copenhagen native Mads Nørgaard. Inspired by the city's diversity, art, and culture, the feminine and masculine collections prioritize quality, the environment, and a life-long love for stripes.