What it is: A plumping lip oil that gives all the hydrating perks of an oil with the high-shine plump of a gloss. Highlighted Ingredients: - 15+ Oil Complex: Nourishes- Maracuja Oil: Rich in essential fatty acids and vitamin C for firmer-, brighter-, smoother-looking skin.- Vitamin E: Natural preservative that also acts as an emollient and antioxidant.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.What Else You Need to Know: Meet the Pom Pom Power Plumper, it layers just the right amount of product & feels like a cloud. The 90%+ lip conditioning ingredients hydrate dry lips. While maracuja passion fruit oil from our all-female co-op in the Amazon, 15+ oils & 10+ superfruits leave smoother, plumper, juicier-looking lips.Clinical Results: Based on a clinical study of 32 subjects: - Instant hydrationBased on a clinical study of 32 subjects after 10 minutes: - 100% saw more plump lips