What it is: A hydrating shampoo that gently cleanses, replenishes moisture, and add deep nutrition in normal to dry hair.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine and MediumHair Concerns:- Dryness- Shine- Damage, Split Ends, and BreakageKey Benefits: - Gently cleanses to remove product buildup- Smooths, softens, and detangles hair- Deeply hydrates and provides nourishmentHighlighted Ingredients:- Plant-Based Proteins: Nourishes hair with essential nutriments and helps retain moisture.- Niacinamide: Locks in hydration for long-lasting hair strength.What Else You Need to Know: This daily shampoo is formulated with plant-based proteins and niacinamide to gently cleanse, replenish moisture, and add deep nutrition in normal to dry hair. The lightweight hydrating formula conditions and detangles hair while boosting shine. It is recommended by pro stylists to protect against dryness and is the perfect addition to any haircare routine for enhanced shine, nourishment, and softer hair with a radiant finish.Fragrance Description: This shampoo has a fresh and floral composition, with top notes of green for a clean scent, middle notes of fresh flower to capture the floral aroma, and bottom notes of powdery, and musk.Clinical Results: In a controlled study using Nutritive Hydrating Shampoo for Fine to Medium Dry Hair, results showed: - Hair was conditioned vs non-conditioning shampoo, and easily detangle - Hair was 90% shinier vs. unwashed hair