Not Your Baby perfumer Jérome Epinette says it best: "I wanted to create something that captured a true balance between spices and florals, so the mimosa and cardamom are the heroes here where bold spiciness adds signature and intrigue." Not Your Baby perfumer Jérome Epinette says it best: "I wanted to create something that captured a true balance between spices and florals, so the mimosa and cardamom are the heroes here where bold spiciness adds signature and intrigue." PHLUR creates modern fine fragrances – mindfully formulated, responsibly sourced, and meticulously crafted by world-class perfumers. Each fragrance is inspired by memories, moments, experiences, and feelings – those that are both intimately personal and universally shared.