Denim, decoded: This fall, we’re digging denim in every corner of our closet. Denim, decoded: This fall, we’re digging denim in every corner of our closet. From its origins in New York in 2002, the brand distinguished itself by combining British heritage with modern design. Leading with a downtown sensibility, clean, tailored silhouettes, and a commitment to design integrity, rag & bone continuously redefines urban style.