The Reformation Coucou Linen Midi Dress, crafted from lightweight linen for a flattering, breezy fit, features a fitted bodice, scoop neckline, A-line skirt, and front slit. The Reformation Coucou Linen Midi Dress, crafted from lightweight linen for a flattering, breezy fit, features a fitted bodice, scoop neckline, A-line skirt, and front slit. Founded in 2009, Reformation is a revolutionary lifestyle brand combining stylish, vintage-inspired designs with sustainable practices. With each limited-edition collection, the LA-based brand empowers individuals who want to look beautiful and live sustainably.