The fan-fave Serena Dress features a round neckline, flowy short sleeves, and five ruffled tiers that fall elegantly at the ankle. The fan-fave Serena Dress features a round neckline, flowy short sleeves, and five ruffled tiers that fall elegantly at the ankle. RHODE was founded by lifelong friends Phoebe Vickers and Purna Khatau. Every collection is built with nods to places they have deep pulls to – India, California, New York – and all the places to discover in-between.